# AWAKENING Measurement Contract

This is a local event naming contract for the first Hangulish name-to-goods loop. It does not install analytics or transmit visitor data.

| Event | Trigger | Business meaning |
|---|---|---|
| `name_experience_submit` | Visitor submits the name form | Completed name experience |
| `name_card_share` | Visitor uses the share action | Viral invitation attempt |
| `name_card_save` | Visitor downloads the 1800×1200 card | Strong product intent |
| `name_link_copy` | Visitor copies a personalized link | Referral intent |

## Guardrails

- Do not collect the original name by default in analytics.
- Obtain consent before adding an external analytics provider.
- Keep unsupported names in the study-only path until pronunciation and Korean-language review are complete.
- Revenue attribution begins only after a real product checkout exists; current Printify status remains `NOT_CONNECTED`.